ABOUT...
Hi, my name is Lucas van Maaren. I am a Digital Marketer and Strategist, with a proven track record in Digital Performance, Growth & CRO Marketing, and Customer Experience.
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With more than 15 years of experience, I have built up a rich background and broad knowledge in Marketing, (UX) Design, and Development. I have worked as a Client Lead & Digital Strategist at various leading agencies.
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I am down-to-earth, hands-on, and very data-driven. Properties that realize high efficiency and impactful optimizations.
I enjoy working with CRO and Growth processes the most. Through the data (from analytics to heat mapping), you can, for example, provide insight into visitor behavior and find and test optimization opportunities.
Do you also want digital growth, a better customer experience and higher conversion ratios and ROI? Let's have a talk...
Conversion optimization?
You probably already know you have to optimize a website continuously, and optimizations cost money. However, if you do nothing, in the end, it will cost you only more money. You will miss out on a lot of turnovers, every day, if you do not know how to retain website visitors and lead them to the desired conversion. Practical examples have shown that a conversion optimization of 20-30% or even a doubling is not exceptional. In large corporate companies, the proportions may be different; here the improvements are often somewhat lower in terms of percentage, but due to the higher website volume in terms of turnover, they are significant.
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If you do it right, conversion optimization has a self-reinforcing effect that generates more visitors and more sales per visitor, so the ROI is always positive. In addition, the loyalty of your customers increases because their customer experience matches their expectations.
Method
Potentially, you can keep optimizing everything about a website to try and improve its performance. However, many have little or no effect and each takes a lot of time to implement. In order to achieve results as quickly as possible, it is important to find precisely those optimizations that will have a real impact. With a CRO growth cycle, you will draw up hypotheses based on analyzes of behavior, data, proposition, and design principles, which we will translate into experiments and short tests. Basically, a CRO growth cycle has 5 steps that we go through, namely:
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COLLECTING IDEAS
What's going wrong? Determine strategy, ideal customer journey, and KPIs. Customer Journey analysis, determining the KPIs to be optimized, and a critical look at the proposition.
02
ANALYZING AND RANKING IDEAS
What's going wrong? Quantitative analysis: Data analysis & expanding measurements where necessary. Why is it going wrong? Qualitative analysis: User research, heatmaps, surveys, etc.
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DEVELOPING IDEAS
Formation Hypothesis, Creative and/or logical/efficient development of solutions.
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PUTTING OUT AND TESTING IDEAS
Set up and develop an A/B test for validation of the hypothesis.
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ANALYZING DATA RESULTS
Analysis of visitor behavior in the variant compared to the original. Implement significant improvements and take what is learned into further research.
Merken die je voor geweest zijn...
Let's talk...
For questions about availability, requests for projects, or just a good chat about marketing, innovation and the exchange of ideas?
Feel free to get in touch!
+31 (0)6-31901492
